X just tweaked its algorithm to make it more friendly, less battleground



In Brief Posted: 4:58 PM PDT · July 13, 2026 Image Credits:Getty Images X has made a “tweak” to its algorithm to boost the visibility of posts to users’ “mutuals” — the people they follow who follow them back, head of product, Nikita Bier, said Monday. “We noticed this data was missing from the algo and it made your friends appear less in your replies. This resulted in the reply section feeling more like a battleground with people you don’t recognize.” The change may not drastically revamp the site’s user experience, but may make X feel a little bit more like a community rather than a torrent of disparate voices shouting into the digital abyss. Bier noted that the change would also “help clusters form around interests more easily, which many people have asked for.” X has introduced a number of changes lately — many of which seem designed to make the site a bigger hub for creators. Earlier this year, the site changed how it compensates accounts in an effort to incentivize original content rather than mere aggregation, and, earlier this month, it also introduced a video editor designed to make it easier for users to work on the platform. This tweak follows changes that Meta’s Threads has been making to its algorithm aimed at creating communities, largely as a differentiation from its main rival X. For instance, last month Threads rolled out a Your Algo feature which lets users privately control what they see in their feed. It also reached 500 million monthly active users. Topics Subscribe for the industry’s biggest tech news Latest in Social

Of all the debates raging about the potential downsides of AI, there is one worry causing the most hand-wringing among AI enthusiasts in Silicon Valley. Their fear is that the giant AI labs that sell proprietary models are somehow acting like Trojan horses. The concern is that, as startups and enterprises use AI models from labs like OpenAI and Anthropic, the labs gain ever-increasing access to those companies’ most sensitive business information. The model makers can then use that knowledge for themselves, potentially becoming competitors to their own customers. Those issuing such warnings range from VCs like Jason Calacanis to Palantir CEO Alex Karp. Now, in a surprising blog post published on Monday, Microsoft CEO Satya Nadella has joined this crowd. Nadella warns that AI users (the “buyers” as he calls them) are paying twice. They knowingly spend for AI token usage but they also, obliviously, hand over valuable data in the process. “You essentially pay for intelligence twice, once with money, and again with something even more valuable: the proprietary knowledge you must reveal to make that intelligence useful. The better you want the model to perform, the more of that knowledge you have to feed it!” he writes. Most dangerously, enterprises are literally teaching the models about the nuances of their businesses, he argues. “Models learn from ‘exhaust,’ the prompts people write, the tools agents use, and especially the corrections people make when the model is wrong. Every correction is distilled into institutional know-how,” he writes. This is “the kind of knowledge a competitor could never buy,” and yet enterprises are handing it over. Nadella argues that if AI companies get to freely scrape the internet to train their models, it’s only fair that enterprises get to study — or “distill” — those models in return. “Distillation” is the practice of using a model’s own outputs to learn how it works and to train a new, often cheaper, model based on those insights. In February Anthropic accused Chinese open source models of sending millions of prompts to Claude as a way to improve their own models, and urged the U.S. government crack down on export controls. Nadella’s point is that model makers can’t have it both ways. It’s hypocritical for them to freely train on the world’s data while restricting others from doing the same to their models. “While the great innovation that comes from model providers having fair use rights to train models on public data is needed, I find it ironic that the status quo is to then turn around and impose restrictive terms on distillation,” the Microsoft CEO writes. Nadella is particularly concerned when model makers “reserve the right to learn from customer usage and interaction data.” Nadella’s solution is the kind of thing the CEO of a giant cloud provider would suggest. He wants companies to “retain ownership” of their data including prompts, feedback, etc. So he’s urging them to build their own “proprietary learning environments” on the cloud (where their data is likely already stored anyway and, conveniently, which could mean Microsoft’s cloud, Azure). He also wants companies to build in what he calls “orchestration layers” — essentially, a way to easily switch between AI models from different providers rather than being locked into one. Tools like AI “gateways” that let companies do exactly this, have become increasingly popular. While Nadella never uses the words “open-source” as the method for retaining ownership, this is an obvious subtext. Yet, there’s another subtext. Large companies, many of which still have some of their own data centers in addition to using the cloud, are already moving to open source models installed on their own premises (“on-prem,” in industry jargon). Idit Levine, founder and CEO of Solo.io — which makes networking and security software that helps enterprises manage AI systems — says she’s seeing exactly this shift play out with her own customers. Afte
Despite the lingering perception that no one really uses Copilot, Microsoft said Wednesday that its user base and engagement are growing for the AI tool that’s baked into M365 apps like Word, Excel, and Outlook email. M365 Copilot now has 20 million paid enterprise Copilot seats, Microsoft CEO Satya Nadella said during the company’s quarterly earnings conference call. The company has quadrupled the number of companies paying for over 50,000 seats, Nadella said, noting that Bayer, Johnson & Johnson, Mercedes, and Roche have more than 90,000 seats. He pointed to the deal announced earlier this week with Accenture for over 740,000 seats. “Our largest Copilot win to date,” he said. Plus, he insists that people are using it, engaging with Copilot as much as they do with email. “Copilot queries per user were up nearly 20% quarter over quarter. To put this momentum in perspective, weekly engagement is now at the same level as Outlook,” he said. “This is like a daily habit of intense usage.” He emphasized that Copilot is not dependent on any one model, like OpenAI. “You now have access in chat to multiple models by default, with intelligent auto routing in agents with critique and counsel, you can use multiple models together to generate optimal responses,” he said. Techcrunch event San Francisco, CA | October 13-15, 2026 Microsoft 365 supports Anthropic’s Claude, for instance. In fact, Morgan Stanley’s Keith Weiss said on the quarterly earnings call on Wednesday, “Those Microsoft 365 Copilot numbers are super impressive and I think way ahead of most people’s expectations.” Agent mode is one area that is driving usage, noting that “as of last week, Agent mode is now the default experience across Copilot and Word Excel and PowerPoint.” Microsoft last week made its Copilot’s agentic capabilities generally available. This allows Copilot to take multi-step actions directly in the documents. “You now have a new way to delegate and complete work using Copilot,” Nadella said. When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.
Discussion (0)