How Shivon Zilis Operated as Elon Musk’s OpenAI Insider

OpenAI Enables Marketing Cookies by Default for Free ChatGPT Users

OpenAI is ready to target free users of its services with advertisements around the web, based on what it knows about them.On Thursday, OpenAI sent an email to users laying out major changes to the AI company’s privacy policy in the US. “We’ll now use cookies to promote OpenAI products and services on other websites,” reads the email sent on April 30. “This does not impact your conversations in ChatGPT. Your conversations with ChatGPT are private and are not shared with marketing partners.” Cookies store information in users’ browsers as they explore the web.Chats with the bot aren’t shared with third parties. Even so, details OpenAI collects as users interact with its services may soon be used to market those same services, like ChatGPT, outside the platform. This appears to be targeted at converting free users (WIRED found that marketing settings were “on” by default) and seeing how effective its ads are at conversions.The move comes as OpenAI looks to expand its own advertising network inside ChatGPT. The company started rolling out ads at the bottom of ChatGPT outputs this February for US users. Competitors like Google are exploring how ads can be woven into the user experience of generative AI tools and features."Nothing about our policy of not sharing people’s conversations or other private user content with advertisers has changed,” says OpenAI spokesperson Taya Christianson. “Like many companies, OpenAI works with select marketing partners to help people learn about our products on third-party websites and apps, and we updated our privacy policy to clarify how this works. We do not share your conversations with these marketing partners. To make OpenAI marketing efforts more relevant and measure their effectiveness, we may share limited identifiers, such as cookie IDs or device IDs, and users can opt out at any time in settings."To help you better understand what recently changed, WIRED compared the new privacy policy to a previous version saved from OpenAI’s website earlier this month. The biggest change revolves around how your data is shared for marketing purposes.Courtesy of Reece RogersData Usage Now Includes Third-Party PromotionsIn the “Disclosure of Personal Data” section, OpenAI expanded the paragraph detailing how it discloses personal data. OpenAI now says it may share “limited information” with partners to promote services like ChatGPT and Codex off of OpenAI’s platforms.The company details this change in a new help page. It says it might send identifiers, such as users’ email addresses or cookie IDs, to advertising platforms. That way, OpenAI can check whether users have taken specific actions—like signing up for its Codex tool after they get shown an ad for it on Instagram.Users can opt out of this kind of tracking by going to “Settings > Data Controls > Marketing Privacy” in the ChatGPT app. WIRED tested two free accounts and found that those settings were on by default. The two paying accounts WIRED checked, one Plus and the other Enterprise, did not have it on by default.Old Privacy PolicyWe disclose your Personal Data in the following circumstances:Vendors and Service Providers: To assist us in meeting business operations needs and to perform certain services and functions, we disclose Personal Data to vendors and service providers, including providers of hosting services, customer service vendors, cloud services, content delivery services, support and safety services, email communication software, web analytics services, payment and transaction processors, search and shopping providers, marketing service providers, and information technology providers. We also work with service providers who help us with age and identity verification, and you can learn more here⁠. Based on our instructions, these parties will access, process, or store Personal Data only in the course of performing their duties to us.New Privacy PolicyWe disclose your Personal Data in the following circumstances:Vendors, Service Provid

OpenAI Enables Marketing Cookies by Default for Free ChatGPT Users

How Shivon Zilis Operated as Elon Musk’s OpenAI Insider

As the first week of trial in Musk v. Altman comes to a close, one person has emerged as a critical behind-the-scenes manager of communications and egos in OpenAI’s early years: Shivon Zilis.A longtime employee of Musk and the mother to four of his children, Zilis first joined OpenAI as an advisor in 2016. She later served as a director of its nonprofit board from 2020 until 2023 and has also worked as an executive at Musk’s other companies, Neuralink and Tesla.When asked about the nature of his relationship with Zilis in court, Musk offered several answers. At one point, he called her a “chief of staff.” Later, a “close advisor.” At another point, he said “we live together and she’s the mother of four of my children,” though Zilis said in a deposition that Musk is more of a regular guest and maintains his own residence. Last September, Zilis told OpenAI’s attorneys that she became romantic with Musk around 2016 after she had become an informal advisor to OpenAI. They had their first two children in 2021, she said.But OpenAI’s lawyers have shown in witness testimonies and evidence that her most important role, as it pertains to this case, is being a covert liaison between OpenAI and Musk, even years after he left the nonprofit’s board in February 2018.“Do you prefer I stay close and friendly to OpenAI to keep info flowing or begin to disassociate? Trust game is about to get tricky so any guidance for how to do right by you is appreciated,” Zilis wrote in a text message to Musk on February 16, 2018, days before OpenAI announced he was leaving the board. Musk responded, “Close and friendly, but we are going to actively try to move three or four people from OpenAI to Tesla. More than that will join over time, but we won’t actively recruit them.”When asked about this exchange on the witness stand, Musk said he “wanted to know what’s going on.”In the same text thread, Musk said “there is little chance of OpenAI being a serious force if I focus on Tesla AI.” Zilis reaffirmed him, saying: “There is very low probability of a good future if someone doesn’t slow Demis down,” referring to the leader of Google DeepMind, who Musk has said he didn’t trust to control a superintelligent AI system. “You don’t realize how much you have an ability to influence him directly or otherwise slow him down. I think you know I’m not a malicious person but in this case it feels fundamentally irresponsible to not find a way to slow or alter his path.”Roughly two months later, in an email from April 23, 2018, Zilis updated Musk on OpenAI’s fundraising efforts and progress on a project to develop an AI that could play video games. In the same message, she said she had reallocated most of her time away from OpenAI to his other companies, Neuralink and Tesla, but told him, “if you’d prefer I pull more hours back to OpenAI oversight please let me know.”Almost a year earlier, in the summer of 2017, OpenAI’s cofounders had started negotiating changes to the organization’s corporate structure—Musk wanted control of the company to start out. In an email from August 28, 2017, Zilis wrote to Musk that she had met with Greg Brockman and Ilya Sutskever to discuss how equity would be divided up in the new company. She summarized points from the meeting, including that Brockman and Sutskever thought one person shouldn’t have unilateral power over AGI, should they develop it. Musk wrote back to Zilis, “This is very annoying. Please encourage them to go start a company. I’ve had enough.”The negotiations continued into the fall, and Zilis continued acting as a trusted confidant for both sides. In a September 20, 2017 email thread in which Sutskever told Altman and Musk his reservations about allowing Musk to control OpenAI, Zilis is copied.Two days later, Zilis wrote to Musk that she had talked with Altman, Brockman, and Sutskever about their commitment to maintaining OpenAI’s nonprofit structure and recapped their perspectives on the matter. Around that time, Zilis also h

How Shivon Zilis Operated as Elon Musk’s OpenAI Insider

OpenAI Enables Marketing Cookies by Default for Free ChatGPT Users

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How Shivon Zilis Operated as Elon Musk’s OpenAI Insider