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YouTube rolls out likeness detection for all over-18 users to combat AI deepfakes

3 min readNew DelhiMay 17, 2026 01:57 PM IST YouTube expands Shopping feature in India. (Image: Pixabay)YouTube on Friday, May 16, announced that it is expanding access to its AI-powered likeness detection programme to all users over the age of 18, meaning that anyone on the platform will now be able to take action against potential AI-generated deepfakes of themselves. Based on a selfie-style scan of a user’s face, YouTube’s likeness detection tool monitors the entire platform for lookalikes. If the tool finds a match, an alert is sent to the user whose likeness has potentially been detected. The user then has the option to request YouTube to take down the flagged content.The announcement was made by YouTube on its creator forum. It marks a significant shift as the average person now has the ability to constantly monitor content on YouTube that could use their likeness. While most AI-generated deepfakes on social media platforms attempt to target celebrities, politicians, and other public figures, the ability to create and share AI-generated deepfakes of individual users has also been a concern as well. “With this expansion, we’re making clear that whether creators have been uploading to YouTube for a decade or are just starting, they’ll have access to the same level of protection,” YouTube spokesperson Jack Malon was quoted as saying by The Verge, adding that there are no requirements on what constitutes a “creator” who is eligible to use the likeness detection tool. First released in October 2025 for creators the option to find content where their “face may have been altered or generated by AI” to more users, YouTube then expanded it to government officials, politicians, journalists, and finally the entertainment industry. The Google-owned video-sharing platform said that the likeness detection tool works similarly to content ID, but instead of copyrighted content, it searches for a person’s likeness. When a creator uploads their face when setting up the tool, YouTube’s system will scan uploads of new videos that may contain faces of other individuals to identify their faces. However, the company has cautioned users that the tool “may display videos featuring your actual face, not altered or synthetic versions.” For example, one may come across short clips of their YouTube videos, which are not removable under privacy policies. To use the new feature, open YouTube Studio, and in the left menu, click on Content Detection, tap on ‘Likeness’ and press the ‘Start now’ buttonStory continues below this ad YouTube reportedly said that the number of removal requests via the likeness detection tool is very small.

Reported via Indian Express·May 22, 2026·4 news reports synthesized
YouTube rolls out likeness detection for all over-18 users to combat AI deepfakes
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Indian Express·Fri, May 22, 2026

Spotify introduces AI audio tools, creator memberships, and ticket perks

Spotify introduces AI audio tools, creator memberships, and ticket perks

3 min readMay 22, 2026 09:23 AM IST

Spotify executives outline the company’s AI-focused future and new premium features during Spotify Investor Day 2026. (Image: Spotify)Digital audio streaming service, Spotify on Thursday, May 21, outlined its long-term strategy at its 2026 Investor Day. The company that has been witnessing a steady growth in users, is focussing on AI-powered personalisation, new premium features, creator subscriptions, and expanded audiobook capabilities. The platform said that it wants to deepen user engagement and create more paid experiences apart from music streaming. Speaking at the event, Spotify Co-CEO Gustav Söderström said the company is building what it calls a “Large Taste Model”, using Spotify’s user data and listening habits to personalise experiences in real time. “We’re entering the era of Generation, where the experience isn’t just selected from a catalogue. It’s shaped by each of our users, in real time, around their taste, context, and intent,” Söderström said.Further, the company said it plans to evolve beyond a traditional streaming platform into a broader media and audio ecosystem spread across music, podcasts, audiobooks, and AI-generated content.

Meanwhile, co-CEO Alex Norström said the company’s growth strategy is centred on increasing long-term engagement rather than short-term spikes in usage. He added that users who engage with music, podcasts, and audiobooks together tend to use Spotify almost daily. Spotify also highlighted the growth of its Premium business, saying some subscribers are willing to pay more for additional features and services. The company noted that audiobooks have become one of its fastest-growing paid offerings. Key announcements from 2026 Investor Day Among the announcements was a new feature called Reserved, which will allow select Spotify Premium users to access concert tickets before they go on sale to the general public. Spotify said the feature is aimed at rewarding artists’ most dedicated fans. It also announced new licensing agreements with Universal Music Group and Universal Music Publishing Group. Under the deal, Spotify plans to launch a tool that will let users legally create song covers and remixes using participating artists’ catalogues. The feature will be offered as a paid add-on, with Premium users getting early access.Story continues below this ad Further, the company introduced Memberships, a creator-focused subscription system that will let eligible creators offer paid subscriptions directly to fans on Spotify later this year. It is also developing AI-generated Personal Podcasts, where users can enter prompts and receive short private audio content tailored to their listening preferences and interests.

On the audiobooks front, Spotify said it expects its Audiobooks+ offering to reach $100 million in annualised recurring revenue by July. The company also plans to introduce new audiobook add-on tiers for Family and Student plans later this year. Additionally, Spotify unveiled Studio by Spotify Labs, a standalone desktop app that can generate personalised audio content, including podcasts, playlists, and daily briefings, using a user’s Spotify activity and connected tools such as calendars and inboxes. The app will initially roll out as a research preview in more than 20 markets.

Source:Indian ExpressView original report ↗

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Indian Express·Sun, May 17, 2026

3 min readNew DelhiMay 17, 2026 01:57 PM IST

YouTube expands Shopping feature in India. (Image: Pixabay)YouTube on Friday, May 16, announced that it is expanding access to its AI-powered likeness detection programme to all users over the age of 18, meaning that anyone on the platform will now be able to take action against potential AI-generated deepfakes of themselves. Based on a selfie-style scan of a user’s face, YouTube’s likeness detection tool monitors the entire platform for lookalikes. If the tool finds a match, an alert is sent to the user whose likeness has potentially been detected. The user then has the option to request YouTube to take down the flagged content.The announcement was made by YouTube on its creator forum. It marks a significant shift as the average person now has the ability to constantly monitor content on YouTube that could use their likeness. While most AI-generated deepfakes on social media platforms attempt to target celebrities, politicians, and other public figures, the ability to create and share AI-generated deepfakes of individual users has also been a concern as well. “With this expansion, we’re making clear that whether creators have been uploading to YouTube for a decade or are just starting, they’ll have access to the same level of protection,” YouTube spokesperson Jack Malon was quoted as saying by The Verge, adding that there are no requirements on what constitutes a “creator” who is eligible to use the likeness detection tool. First released in October 2025 for creators the option to find content where their “face may have been altered or generated by AI” to more users, YouTube then expanded it to government officials, politicians, journalists, and finally the entertainment industry.

The Google-owned video-sharing platform said that the likeness detection tool works similarly to content ID, but instead of copyrighted content, it searches for a person’s likeness. When a creator uploads their face when setting up the tool, YouTube’s system will scan uploads of new videos that may contain faces of other individuals to identify their faces. However, the company has cautioned users that the tool “may display videos featuring your actual face, not altered or synthetic versions.” For example, one may come across short clips of their YouTube videos, which are not removable under privacy policies. To use the new feature, open YouTube Studio, and in the left menu, click on Content Detection, tap on ‘Likeness’ and press the ‘Start now’ buttonStory continues below this ad YouTube reportedly said that the number of removal requests via the likeness detection tool is very small.

Source:Indian ExpressView original report ↗
Coverage #2
The Tech Buzz·Fri, May 15, 2026

YouTube is expanding its AI deepfake detection tool to all adult users

YouTube is expanding its AI deepfake detection tool to all adult users The Tech Buzz

Source:The Tech BuzzView original report ↗
Coverage #1
The Verge·Fri, May 15, 2026

YouTube is expanding its AI deepfake detection tool to all adult users

YouTube is expanding its AI deepfake detection tool to all adult users The Verge

Source:The VergeView original report ↗

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