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Adobe adds its AI assistant to Premiere, Illustrator and InDesign
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Adobe is updating its Firefly AI assistant with new chops, and adding it to Premiere, Illustrator, InDesign and Frame.io. The company has given the assistant new abilities to make brand kits, product videos, and storyboards . Plus, the Firefly app now lets users save whatever they’ve created as an element that can be used across projects. Image Credits:Adobe In Premiere, users can use the AI assistant to sort assets into bins, batch-rename clips, identify interview questions and add markers. And in Illustrator, the assistant can do things like reorganize layers across a document or check for missing fonts. Firefly is already usable with Express, Photoshop, and Acrobat, and is supported by ChatGPT, Claude and Copilot. Adobe said that it plans to add support for Google Gemini and Slack soon. Firefly updates Adobe is slowly transforming Firefly to increasingly resemble Canva, at least when it comes to AI features, loading up the app with AI tools that can generate images, videos and storyboards. The company is now adding a new feature called Elements that can save AI-generated characters, objects and locations for later use. Firefly is also getting a Projects feature that can store existing assets in one place, and share context. This could be useful for teams creating a video series or brand campaigns. Both of these features are currently available in a private beta. Image Credits: AdobeImage Credits:Adobe The company said users can now describe a brand and its style, or upload existing collateral, in Firefly to have it generate a brand kit, complete with logos, brand identity and color palettes, or even generate product videos from photos. Users can also create storyboards to create videos. Adobe is hard at work adding AI throughout its apps, and it is also working on an AI assistant that can work across its apps. The idea is to use AI to automate some of the tool usage within its apps that took several steps previously. When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence. Ivan covers global consumer tech developments at TechCrunch. He is based out of India and has previously worked at publications including Huffington Post and The Next Web. You can contact or verify outreach from Ivan by emailing or via encrypted message at ivan.42 on Signal. View Bio
Over the last few months, Figma has struck partnerships with OpenAI and Anthropic to bake in support for AI CLI tools like Claude Code and Codex to allow users to use these coding environments alongside its design software. The company is now baking in its own take on AI smarts via a new AI agent that operates within its collaborative canvas. Figma says users can employ natural language text prompts to direct its new AI agent to generate new designs, edit existing ones, or automate tasks such as generating iterations of existing designs. Users can even fire up multiple agents that can do various tasks simultaneously. The company claims the AI assistant understands design contexts and elements since it runs on AI models that are fine-tuned for design use. “As building software gets easier, what matters most is setting direction: deciding what to work on, how it should function, what the experience should feel like. Teams can now collaborate with agents on the multiplayer canvas to test out ideas, visualize edge cases, and refine concepts together without over-indexing on the more tedious parts,” Figma’s chief design officer, Loredana Crisan, said in a statement. The agent is first launching in Figma Design, and the company plans to eventually make it available in its other products. Figma said that, over time, it wants to bring design and code even closer together within its apps. Facing intense competition from the likes of Canva, Adobe, Flora, Krea and Dessn, last year Figma acquired node-based design tool Weavy, and has added new image editing features to its products. The company has done well despite fears of AI eating into the work of designers and the demand for software they use: In the first quarter of 2026, Figma reported revenue of $333.4 million, 46% more than a year earlier. When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence. Ivan covers global consumer tech developments at TechCrunch. He is based out of India and has previously worked at publications including Huffington Post and The Next Web. You can contact or verify outreach from Ivan by emailing im@ivanmehta.com or via encrypted message at ivan.42 on Signal. View Bio
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