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This young startup is taking on a fragrance industry that hasnt changed in a almost half century
The company focuses on creating new scent molecules using advanced molecular design, machine learning, and scent research. Today, most of the scent molecules used in consumer products are created by a small number of specialized labs, which then sell those molecules to fragrance houses or cosmetics companies — the brands that ultimately turn them into perfumes, candles, or flavored products. Patina is trying to shake that up, entering an area that has seen little innovation in the past half century.
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