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India's consumer watchdog fines PhysicsWallah, McAfee for using ‘dark patterns’ to influence consumer choices

LiveMint·June 3, 2026·1 update

The CCPA imposed a ₹5 lakh penalty on PhysicsWallah and a ₹1 lakh penalty on McAfee.

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LiveMint·Wednesday, June 3, 2026

India's consumer watchdog fines PhysicsWallah, McAfee for using ‘dark patterns’ to influence consumer choices

(Company website)SummaryThe consumer watchdog has penalised the two companies over auto-added donations, data-sharing requirements and fear-based subscription prompts as scrutiny of manipulative online design practices intensifies.NEW DELHI: India's consumer watchdog has fined edtech platform PhysicsWallah and cybersecurity software company McAfee for using online design practices that allegedly steered consumers toward purchases and subscription decisions, the latest enforcement action in the government's crackdown on so-called dark patterns.In separate orders, the Central Consumer Protection Authority (CCPA) imposed a penalty of

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₹10 donation to the PW Foundation was automatically selected during checkout and added to the final payable amount without explicit consumer consent.According to the authority, consumers were also shown emotionally persuasive messages linked to children's education, healthcare and marriages that encouraged them to retain the donation option. The regulator further found that courses advertised as "free" could be accessed only after users shared personal information such as mobile numbers and email addresses.The content offered through the free courses remained unchanged across user accounts, the CCPA observed, suggesting that mandatory collection of personal information was not necessary for accessing the material.It classified the practices as "basket sneaking", "confirm shaming" and "forced action" under the Dark Patterns Guidelines.In its order, the CCPA held that consumer consent cannot be presumed through pre-selected options and must be obtained through a clear and affirmative action. The regulator also said that advertising courses as free without clearly disclosing mandatory registration and data-sharing requirements amounted to a misleading representation.The authority noted that the concerns were particularly significant because a large portion of the platform's users comprise students, including minors.The practices violated provisions relating to consumer rights, misleading advertisements and unfair trade practices under the Consumer Protection Act, besides breaching the e-commerce rules and dark pattern guidelines, it said.Renewal pressureIn a separate order, the CCPA examined McAfee's subscription-renewal interface and found that consumers were not provided with a neutral choice when deciding whether to renew their subscriptions.Users were presented with two options—"Renew Now" and "Accept Risk"—with the latter effectively characterising non-renewal as a risky decision, the regulator said.According to the authority, the phrase "Accept Risk" implied that consumers would be exposed to cybersecurity threats if they chose not to renew their subscriptions, a claim that could not be guaranteed by the company.The CCPA found that the interface exerted pressure on consumers to continue their subscriptions and identified multiple dark patterns, including confirm shaming, interface interference, trick questions and forced action.The regulator said subscription decisions should be made freely and without fear-based messaging or deceptive design techniques. It concluded that the interface amounted to an unfair trade practice and impaired consumers' ab

India's consumer watchdog fines PhysicsWallah, McAfee for using ‘dark patterns’ to influence consumer choices

India's consumer watchdog fines PhysicsWallah, McAfee for using ‘dark patterns’ to influence consumer choices

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India's consumer watchdog fines PhysicsWallah, McAfee for using ‘dark patterns’ to influence consumer choices

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