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OpenAI is making yet another big, visible bet on India. It has appointed former Uber India and South Asia president Prabhjeet Singh as its first managing director for the country to scale its presence in what it has called its second-largest market after the U.S. Singh, who announced his resignation from Uber on Friday, will join OpenAI in September and report to Kiran Mani, the company’s managing director for Asia-Pacific, the company told TechCrunch. He will be responsible for OpenAI’s performance in India across consumer growth, enterprise adoption, partnerships, regulatory engagement, and operations, the company said. The hire marks OpenAI’s latest investment in India. The company opened its first office in New Delhi last August and earlier this year said it would establish new offices in Mumbai and Bengaluru. In 2024, it hired former Truecaller and Meta executive Pragya Misra to lead public policy and partnerships before expanding her role to head of strategy and global affairs last year. OpenAI had earlier brought on former Twitter India head Rishi Jaitly as a senior adviser to help establish its engagement with the Indian government on AI policy. Over the past few months, OpenAI struck partnerships in the nation spanning higher education, enterprise payments, AI-powered commerce, and web streaming, while also becoming part of the country’s growing data center build-out. OpenAI has pointed to India’s rapidly growing adoption of ChatGPT as a sign of the market’s importance. Indian conglomerates Reliance and Tata Group are also among its early partners in the market. The company has simultaneously ramped up hiring in India, with openings including AI deployment engineers, developer experience engineers, a developer marketing lead, a partner director, and solutions engineers. India has emerged as one of the key battlegrounds for U.S. AI companies, driven by its vast developer base, more than a billion internet users, and surging demand for generative AI. Rival Anthropic opened its India office in Bengaluru in late 2025 and earlier this year named former Microsoft India managing director Irina Ghose as its India head. When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence. Jagmeet covers startups, tech policy-related updates, and all other major tech-centric developments from India for TechCrunch. He previously worked as a principal correspondent at NDTV. You can contact or verify outreach from Jagmeet by emailing . View Bio
As quick commerce becomes India’s next e-commerce battleground, Walmart-backed Flipkart said Wednesday that its Minutes service has built a network of 1,000 micro-fulfillment centers — small, strategically located warehouses designed to enable deliveries in minutes — less than two years after launch, a milestone Amazon is also targeting as it expands its fast-delivery business in the South Asian nation. Flipkart said it plans to expand the network to 1,500 micro-fulfillment centers by the end of 2026, a rapid buildout that would further strengthen its position in India’s fiercely competitive quick-commerce sector, where Blinkit, Zepto, Swiggy Instamart, and Amazon are racing to add infrastructure and customers. Based on current store counts and announced expansion plans, Flipkart could emerge as India’s second-largest quick-commerce network by micro-fulfillment center count, behind Blinkit, which operates 2,243 such centers, according to a recent note by Jefferies. Rivals Zepto and Swiggy Instamart are also expanding their networks. India has emerged as one of the world’s fastest-growing quick-commerce markets, with companies racing to build networks that can deliver everything from groceries and beauty products to electronics in minutes. Blinkit, owned by food-delivery company Eternal, remains the market leader, while Zepto, Swiggy Instamart, Flipkart, and Amazon are investing heavily to expand their reach and win customers. The competition has intensified in recent months as Amazon accelerates the rollout of Amazon Now, which is currently available in more than 15 cities and operates over 500 micro-fulfillment centers. The company plans to expand the service to 100 cities with more than 1,000 micro-fulfillment centers while broadening its assortment beyond groceries into categories such as apparel, electronics and home products. The shift is also showing up in shopping patterns on Flipkart Minutes, which launched in August 2024. Demand is increasingly coming from categories such as electronics, beauty,Both figures come from the company and could not be independently verified. and personal care products rather than just groceries, Kunal Gupta, head of Flipkart Minutes, told TechCrunch. Orders on the platform have grown about 400% from a year earlier, while customer retention has increased 20% year-over-year, he said. “What began as a way to fulfill everyday essentials has evolved into a fundamentally new shopping habit for millions of Indians,” Gupta said. “Customers are not just ordering more; they are ordering differently.” Flipkart said it has expanded Minutes to more than 130 cities and 8,000 postal codes, with growth increasingly coming from smaller cities beyond India’s largest metropolitan areas. Those markets recorded more than 4,000% growth from a year earlier, aided by expansion into 90 new cities, according to the company. The trend, Gupta said, is visible in the pace at which newly launched markets are maturing. He cited cities including Patna, Guwahati, and Siliguri as examples where new stores are ramping up faster than expected, and described Lucknow as one of Flipkart Minutes’ best-performing markets despite the company not yet covering the entire city with its network. Amazon is also betting on demand outside India’s largest cities. The company told TechCrunch that 70% of new Prime members come from smaller markets and that it remains on track to double its Prime membership base from 2023 levels by year-end. Amazon added that everyday essentials now account for one in every two units shipped on Amazon.in, with Amazon Now increasing shopping frequency among customers. Gupta told TechCrunch that Flipkart is seeing customers use Minutes alongside its main e-commerce platform rather than as a replacement for it, driving more frequent purchases and helping expand into categories such as fresh produce and daily essentials. The company said average order values for fruits and vegetables rose 30% year over
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