From Fortnite to robots: General Intuition raises $2.3B on bet that video games can train AI agents for the real world



As soon as I entered General Intuition’s R&D floor at its New York office, the company’s 31-year-old co-founder and CEO Pim de Witte directed my attention to a monitor perched on a standing desk. Someone appeared to be playing Fortnite. It wasn’t a person. “Our agent has been playing for 100 hours straight,” Kent Rollins, the company’s chief product officer, said, beaming. Before I could get absorbed in the spectacle of an AI navigating the game’s virtual environment, I heard the electronic footsteps of a large quadrupedal robot approaching. “The same brain powering the agent playing Fortnite is powering the robot,” de Witte told me. Josh Duplantis, a data analyst carrying a laptop streaming a live feed from the robot’s single camera, piped up to explain that the bot’s default mode was “exploration.” Relying on that camera, its singular eye, the giant bug-like bot walked up to me, circled around me, and continued into the office. It occasionally clipped the legs of chairs or bumped into an errant trash bin, much like a toddler that hasn’t yet learned how her body relates to the world around it. Duplantis said it took just eight minutes of real-world robotics data to fine-tune an AI model for the quadruped. What’s more, that data was collected on the street, not inside the office where the bot was currently navigating itself. An agentic model that can generalize from gameplay to simulation to embodiment is General Intuition’s raison d’etre. And that model’s ability to figure out its place in the world has secured the backing of some heavy hitters. On Thursday, General Intuition said it raised $320 million at a $2.3 billion valuation, confirming TechCrunch’s previous reporting. The round brings General Intuition’s total disclosed funding to $454 million, after the $134 million round it raised at launch last October. The startup was spun out of de Witte’s other company, Medal, which allows gamers to upload and share video game clips. The hundreds of millions of hours of uploaded gameplay provided the initial data set to train General Intuition’s model in spatial-temporal reasoning — or understanding how to move through space and time. But the key ingredient wasn’t the gameplay footage; it was the action labels embedded in those clips: records of exactly what buttons a player pressed and when. Most competitors, de Witte says, are trying to infer actions from video alone, which he argues is insufficient. “We view this as just the next stage of future pre-training,” de Witte said. “We have a single model that can respond to Fortnite information on the screen and take action, but also to real-world dynamics in a way that an LLM could never.” At one point, de Witte set me up with a laptop running General Intuition’s world model, a simulated environment generated frame-by-frame rather than rendered by a traditional game engine. As I often do when testing world models, I walked straight into a series of walls. In other demos I’ve tried, the agents you control sometimes pass right through, but this one didn’t. From the millions of hours of gameplay, it somehow learned that walls are walls, ladders are for scaling, and shadows lengthen as the sun moves. For General Intuition, this world model isn’t the product; it’s the training environment (referred to as “the gym” internally). The company ultimately wants to sell the agentic model itself, and de Witte argues that the action data embedded in gameplay helps the model discern the “self” from the “environment” in a way that gives it a richer understanding of causality. Impressive though General Intuition’s technology appears in demos, the company isn’t the only one trying to crack this problem. Moreover, getting such a model to hold up in the physical world, at scale, hasn’t yet been done. Most approaches of this kind require enormous amounts of real-world data that’s gathered slowly and expensively. General Intuition’s bet is that gameplay is a scalable shortcut. Its investors
The city of Bergen, Norway, shook on the night of June 22–23, not because there was an earthquake or an unknown geological phenomenon. But because the Norwegian national team scored a goal during the 2026 World Cup. This curious phenomenon was reported by a team of researchers from the University of Bergen, who found that fan celebrations produce vibrations in the ground so intense they can be detected even by highly sensitive scientific instruments like seismometers.Generally, geophysicists use seismometers to measure movements and ground vibrations like the seismic waves generated by earthquakes. But during this year’s World Cup, researchers at the University of Bergen have noticed that the seismometer they have in a basement on the campus record anomalous signals during Norway’s matches. The instrument, they note, is capable of detecting ground vibrations with an accuracy of one-millionth of a millimeter.The activity, professors Mathilde Sørensen and Lars Ottemöller said in a statement accompanying their findings, “shows that Bergen is a vibrant city with a lot of energy.” They concluded the statement with “go Bergen, and go Norway.”The University of Bergen team first noticed the anomalies during the Norwegian national team’s match against Iraq on June 17, which the team won 4-1. The signal during that match became especially evident when striker Erling Haaland scored one of his two goals.A few days later, on the night of June 22–23, during Norway’s 3–2 victory over Senegal, the phenomenon repeated itself: every Norwegian goal produced recognizable vibrations in the data collected by the seismometer.As the researchers explain, when thousands of people cheer, jump, and shout simultaneously, they generate a significant amount of energy that can travel through buildings and into the ground. In other words, collective enthusiasm has become scientifically measurable in Bergen during this year’s World Cup, and although this isn’t the first time that sporting events—as well as concerts or other large gatherings—have been detected, the case of the city of Bergen represents yet another example of how human activity can be recorded even by instruments designed to study the Earth.This story originally appeared on WIRED Italia and has been translated from Italian.
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