Zuckerberg says Metas enterprise AI opportunity extends beyond agents

Meta founder and CEO Mark Zuckerberg is trying to sell investors on his prediction for the future — one where billions of people will have their own personal AI agents in the next five years. (Let’s hope that future also comes with data centers efficient enough to power all those agents — without triggering a fresh wave of climate disasters.)

“I think that it’s extremely unlikely if you look out five years from now, for example — whatever period of time you want — that you don’t have billions of people with a personal agent that understands your goals and that is just working on your behalf 24/7 to achieve your goals in whatever the domain is that you care about,” Zuckerberg said on Wednesday’s quarterly earnings call with investors.

He added that he could see people using these agents to help them with their finances, health, interpersonal relationships, and household management.

“As we move toward a future where we’re all interacting with multiple agents, I think that WhatsApp and our other messaging surfaces are going to become increasingly important,” he said, noting that WhatsApp is already the leading platform where users interact with Meta AI.

Meta is not alone in setting high expectations for AI systems that can act on a person’s behalf rather than just answer questions. Google emphasized custom AI agents as a key new feature in its Search overhaul, which sparked outcry from users who felt bogged down by the constant onslaught of AI results on Google. Meanwhile, subscriptions to Anthropic’s Claude have skyrocketed as engineers fawn over the agentic coding assistant Claude Code.

Compared to its competitors, however, Meta may not enjoy as much confidence from investors as it continues dumping cash into innovative projects that may or may not pan out — Meta’s stock dropped almost 10% after posting this quarter’s earnings. Meta’s Reality Labs, the organization responsible for its AR glasses, VR headsets, and related software, lost around $4.6 billion this quarter, roughly in line with the losses the division has posted each quarter since 2021. That’s a running total now of around $88 billion.

Meta’s AI spending is likely to climb even higher, which is more of a concern at this juncture. The company reported free cash flow of $784 million this quarter, down from $8.55 billion the same quarter last year. That’s a 91% drop year over year, exacerbated by the company’s investments in AI infrastructure. This week, Meta and BlackRock announced a partnership to build a $14 billion data center in El Paso, Texas.

“We believe that there will continue to be a significantly higher margin on selling intelligence rather than selling compute directly, but we think that there’s a big opportunity, obviously, to sell compute as well,” Zuckerberg said.

Ultimately, he believes that the personal agents that Meta is developing will be “the foundation for our next wave of products and revenue lines in the months and years ahead.”

So far, Meta’s business agents, rolled out globally on WhatsApp and Messenger this quarter, have been adopted by more than one million businesses. It may be harder to get people to adopt consumer AI agents, but the road to “billions” has to start somewhere — the company can’t get there on enterprise agents alone.

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Amanda Silberling is a senior writer at TechCrunch covering the intersection of technology and culture. She has also written for publications like Polygon, MTV, the Kenyon Review, NPR, and Business Insider. She is the co-host of Wow If True, a podcast about internet culture, with science fiction author Isabel J. Kim. Prior to joining TechCrunch, she worked as a grassroots organizer, museum educator, and film festival coordinator. She holds a B.A. in English from the University of Pennsylvania and served as a Princeton in Asia Fellow in Laos.

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