Deepfakes worry Indians: 1 in 2 surveyed say they watched multiple fake videos; 7 in 10 want them criminalised
48% Indians say over 10% of videos they watched were fake.Rapid advances in artificial intelligence (AI) have ushered in a new era of technological disruption, with deepfakes emerging as an increasingly serious challenge. A LocalCircles survey of more than 35,000 people found that one in two respondents said that more than 10% of the videos they watched on social media, OTT platforms, or WhatsApp in the past year were later found to be fake.The survey also found strong support for stricter punishment. Seven in ten respondents said creating deepfake videos should be made a criminal offence.Survey comes as Centre plans separate law on deepfakesThe survey comes as the Centre is considering a Bill to make digital arrest scams and AI-generated deepfakes distinct criminal offences. The move follows the Supreme Court's observation on Tuesday that existing laws do not specifically deal with such offences.Solicitor General Tushar Mehta informed the court that the proposed legislation would classify AI-generated deepfakes as a separate crime with specific legal consequences.The proposed law follows the IT Rules that came into force on February 20, 2026. These rules require social media platforms and other intermediaries to clearly label AI-generated content and remove illegal synthetic media within a fixed time'A new threat for society'The Central government has vehemently flagged the growing menace of deepfakes as a 'new threat for the society'. AI-generated videos, images and cloned voices are increasingly being used to spread misinformation, damage reputations, commit financial fraud and manipulate public opinion.Globally, the number of deepfake files is estimated to have increased from around 500,000 in 2023 to nearly 8 million in 2025.The survey quoting a Thales report stated that 65% of organisations had experienced deepfake-related attacks, while 55% reported losses due to AI-generated misinformation. A McAfee study estimated that nearly 90% of Indians had encountered fake AI-generated celebrity endorsements, with victims losing an average of
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