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Facebook officially rolls out its standalone Creator Studio app with AI tools for creators
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Facebook announced on Wednesday that it’s rolling out a standalone Creator Studio app, an AI-powered app that gives creators personalized tips to grow their audiences and new tools to engage with their communities. The official iOS rollout comes a few weeks after Facebook began testing the app with select creators. Facebook’s AI creator assistant is built into the new app to provide creators with personalized recommendations based on their content style, performance, audience engagement, and goals. Creators often have to sift through charts and dashboards to understand their performance, but with the AI assistant, they can get quick answers to questions like “When should I post?” and “What are people saying in my comments?” Creators can also ask follow-up questions. By giving creators access to the new Creator Studio app, Meta is looking to keep creators active on Facebook as it competes for their attention against rivals like TikTok and YouTube. The company may also be trying to reduce its reliance on third-party tools like ChatGPT when it comes to content ideas and analyzing performance. Image Credits:Facebook / The Creator Studio app includes several new features, including an AI-powered comment tool that surfaces the most important comments and drafts replies in the creator’s own tone. Creators can edit and approve the suggested replies before posting them, according to Facebook. Additionally, when creators open up the app each day, they’ll see a feed of daily priorities, including reviewing their latest post’s performance, tracking progress toward their goals, and flagging comments that need a reply. Creator Studio is available for all creators on iOS in the United States and Canada. The new app isn’t Meta’s only recent launch; the company has been on something of a product spree in recent months. The tech giant recently released a standalone app for Facebook Groups called Forum that functions similarly to Reddit, an app called Instants that lets users share disappearing photos with Instagram friends, a vibe-coded gaming app called Pocket, and an AI storytelling app called StoryKit that creates AI-generated children’s stories. When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence. Aisha is a consumer news reporter at TechCrunch. Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup. Aisha holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University. You can contact or verify outreach from Aisha by emailing or via encrypted message at aisha_malik.01 on Signal. View Bio
YouTube announced on Monday that new creators will have to meet higher thresholds to begin earning money from ads and subscriptions. Creators who want to start earning on the platform will need at least 8,000 qualified watch hours over the past year or 20 million qualified Shorts views in the last 90 days. Currently, creators need 1,000 subscribers and 4,000 watch hours over the past year or 1,000 subscribers and 10 million Shorts views over the past 90 days. The change is going into effect starting February 1. The Google-owned company says the update won’t impact creators already in the YouTube Partner Program. Additionally, YouTube announced that creators will need to maintain 10 million Shorts views over a 90-day period to earn money through the Shorts Creators Pool. Channels below this threshold will remain in the partner program and continue earning on long-form content, with Shorts revenue resuming once they cross 10 million views again. YouTube says the changes are being introduced to “keep pace with the growth of YouTube, which now sees over 200 billion daily Shorts views and over a billion hours of watch time on TV” every day. The changes make it harder for creators to enter and remain in YouTube’s monetization program, especially for Shorts creators. By increasing thresholds, YouTube is putting more pressure on creators’ ability to consistently bring in large audiences before being able to earn money on the platform, which could in turn lead to fewer new entrants being able to monetize their content. As part of Monday’s announcement, YouTube announced that it’s expanding its more affordable Premium Lite subscription to all countries where YouTube Premium is available. Creators receive a share of subscription revenue based on member watch time and views, with 55% going to long-form video creators and 45% to Shorts creators. “With these additional subscribers, creators can expect higher earnings: when a user signs up for Premium, partners, on average, earn more than when the user was watching ads,” the company wrote in a blog post. Premium Lite offers an ad-free experience on most videos, along with the ability to download videos for offline viewing and play videos in the background. YouTube isn’t the only social media company revising its creator rewards programs. Over the weekend, Elon Musk’s X also revamped creator payouts by changing its guidelines to only reward original content. Earlier this spring, Facebook also launched a new monetization program to attract creators from TikTok and YouTube. When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence. Aisha is a consumer news reporter at TechCrunch. Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup. Aisha holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University. You can contact or verify outreach from Aisha by emailing aisha@techcrunch.com or via encrypted message at aisha_malik.01 on Signal. View Bio
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