Used-car platform puts boat on flooded Gurgaon road, then people used it to get home
An executive of Cars24 revealed that the fine was linked to the use of a branded boat on a waterlogged road. Prachi Sharma said the company had deployed a Cars24-branded blue boat road as a joke about the city’s waterlogging during the monsoon.“₹50,000. That is what it cost us to break the law in Gurgaon last week. The crime: a boat. The location: a road. The road: a river. We put a Cars24 boat in the water as a joke about the rain. The challan arrived in seconds. The flooding has been arriving for years, and has never cost anyone anything,” Sharma wrote in a LinkedIn post. ‘Will pay the challan again’ She also shared a picture of four people rowing the blue boat, with “Cars24” written on its side, through a waterlogged road. “People started getting in to get home because rowing was the fastest way across,” she wrote, adding, “A joke stops being funny the moment it becomes a commute.” Sharma said Cars24 had already paid for the boat.
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