Vijay Deverakonda’s UNHYPE sells out 10,000 signature routines, generates ₹1.3 Crore revenue in two weeks

3 crore in revenue during the period. 10,000 routines. 30,000 products. Sold out in just two weeks. The entire launch edition was pre-booked within the two-week window, marking an early sell-out for UNHYPE. Built around a simple three-step approach to everyday skincare, each VD Signature Routine brings together a face wash, moisturiser and sunscreen, with the aim of making effective skincare straightforward and relevant to everyday Indian skin and conditions. The launch edition opened for pre-booking on September 11, with the brand announcing an initial shipping date of September 21. We knew we had built something we believed in, but seeing 10,000 routines sell out in two weeks is incredible. We’re completely sold out right now, and we’re working to restock as soon as possible. To everyone who missed out this time we’re sorry. We’re coming back with more. This is just the beginning. ”With both the Acne Safe and Brightening VD Signature Routines now sold out, UNHYPE is preparing to open sales of its regular Acne Safe and Brightening Routines from October 3. in, making the products accessible beyond the limited-edition VD Signature Routines. 3 crore in revenue generated from the sale of the VD Signature Routines within the first two weeks.