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U.S. firm LiveRamp opens office in Hyderabad
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A view of LiveRamp’s facility in Hyderabad. | The proposed hiring will be in addition to the more than 250 employees onboarded, the company said. The Hyderabad facility will serve as a strategic centre for AI, data science, product innovation, engineering, business technology, finance, and customer success, supporting both regional and global operations.The expansion comes at a time when brands are increasingly adopting AI-driven technologies to better understand consumer behaviour, optimise marketing performance and deliver personalised customer experience at scale, NYSE listed company said in a release.It selected Hyderabad for its robust technology ecosystem, strong academic institutions and reputation as a leading destination for innovation and global capability centres. The Hyderabad office will contribute to its future talent pipeline through campus internships.Chief Information Officer and Managing Director of India Sashi Binani said “India is a rapidly expanding digital ecosystem and the growing adoption of AI technologies in Hyderabad deepens the pool of technology talent.” Published - July 02, 2026 01:23 am IST
‘Hyderabad is home to more than 355 Global Capability Centres as per reliable estimates. They work in the areas of cybersecurity, supply chain management, cloud computing, AI/ML research etc’. File | They are a new dimension to a city known for software development and which hosts large facilities of tech giants such as Microsoft, Google, Salesforce, and Amazon. Hyderabad is home to more than 355 GCCs as per reliable estimates. They work in the areas of cybersecurity, supply chain management, cloud computing, AI/ML research etc.While the ruling Congress projects the continued rise in the number of GCCs, former Industries and IT Minister K. T. Rama Rao cites that the foundation for the growth of GCCs was laid during the previous Bharat Rashtra Samithi (BRS) government.Those at the helm often reference the previous Congress and even the Telugu Desam Party governments of a united Andhra Pradesh for the present growth of Hyderabad, making it evident that policy continuity over the years seems to have been crucial for the rise of the services sector.Hyderabad is not the only location in India attracting GCCs. Much of its success in attracting global corporations has come in the face of rather stiff competition from cities such as Bengaluru, Chennai, Pune and Gurugram. Giving the city an edge is the existence of a strong tech ecosystem, talent pipeline, robust infrastructure, conducive policies as well as a responsive government. But the icing on the cake is the real estate — the land available to house more GCC players as well as accommodate expansion programmes of existing companies. The lease rentals remain competitive and the infrastructure needed to complement the growth, from housing to entertainment facilities, continues to grow.Speaking of the talent availability in Hyderabad, many GCC leaders don’t tire in underlining how the facilities give the employees a sense of belonging to a larger global team, building product and platform capabilities as well as accelerating the digital transformation process of corporations. Depending on the industry in which the firms operate, employees also get to work on latest technology.The potential for growthThe headroom for growth is significant. A backgrounder on GCCs which the Government of India issued in December 2025 says there are more than 1,700 GCCs in India that serve as the offshore backbones of big firms and as powerhouses driving research, design, and development. They employ 19 lakh people. Their combined revenue increased from $40.4 billion in FY19 to $64.6 billion in FY24.The GCCs, as opposed to back offices, are not operated by third parties; they function as integral parts of the global structure of the parent company to extend expertise across information technology, research and development, customer support, and varied business operations. They also help achieve cost efficiencies by tapping into the ‘local’ talent pool.As much as they have contributed to Hyderabad’s transformation, GCCs are changing due to the sway of AI. With new skills in demand, many of the GCCs are reorienting hiring strategies by sharpening focus on lateral hires and consequently giving rise to attrition. This has also meant fresh engineering graduates eyeing more jobs in IT firms.But the contribution of GCCs to Hyderabad cannot be ignored, especially the thousands of direct jobs they provide. They have also opened indirect employment opportunities that have come as a temporary relief to those continuing to look for government jobs. Besides contributing to a changing skyline in Hyderabad, the GCCs are likely to play a key role in changing the contours of the city as the government rolls out plans for its proposed Bharat Future City.Be it the Revanth Reddy-led Congress government or the previous BRS government, the rise of GCCs helped maintain the te
The first survey of Global Capability Centres-Commericial Properties Rental Index puts Hyderabad at the very top. | Hyderabad posted an index value of 212.1 in Q1 Calendar Year (CY) 26, which is the highest among all ten cities tracked in India. Tracked over five years from the first quarter of 2021, Hyderabad recorded a 5.4% year-on-year jump and a steady 4.4% three-year Compound Annual Growth Rate (CAGR), with researchers noting the GCC CPRI has ‘maintained an upward trajectory’, marking out resilience of Hyderabad’s GCC-led office market.Rental premium in HyderabadThe survey found that Hyderabad commands the biggest GCC rental premium in the country: a 15% premium on market rent and a 10% premium on passing rent over non-GCC occupiers. This positions it, along with Bengaluru, as one of the clearest markets in India tilted towards ‘GCC-favouring’.West Hyderabad leads in GCC leasing volumeWithin the city, Hitec City stands out as the most consistent macro-market, posting a 11.1% three-year CAGR, while Gachibowli leads on leasing volume with a 70% GCC occupied share. The surprise find in the survey is the 8.4% CAGR in the ‘peripheral east’ side of the city where the rental index is lower relative to Hitec City. Pushing up the rental index are the major deals during the quarter that included Switzerland-based Novartis Healthcare’s 8.65 lakh sq ft commitment and the US-headquartered Qualcomm’s 3.88 lakh sq ft lease, both in Madhapur.However, there is a caveat to the growth story with the study noting: “Hyderabad and Pune - both above 210 - have seen rents compound at 4.4% annually over three years, but their quarterly momentum is nearly flat (+0.9% and 0.0%), signalling a market that has repriced and is now stabilising.”By contrast, Bengaluru which is India’s largest GCC market posted a GCC CPRI of 190.0, with growth slowing sharply to just 1.6% over three years, even though it boasts the steepest market rent premium nationally at 50%. Pune, the strongest ‘emerging’ market, trails marginally behind Hyderabad at 210.7, with a 20% market rent premium, but its index has plateaued, moving less than 1.8% over five consecutive quarters as it shifts from rapid appreciation into a consolidation phase.While India had market trackers for home, office spaces and commercial spaces for rent and ownership, the survey done by IIM Bangalore and CRE Matrix is the first that has tracked the Global Capability Centres with what it called ‘rigorous, transaction-based index”. GCCs have emerged as one of the largest employers as well as lease-holders of office spaces in the business sectors of Indian cities with politicians going out of the way wooing companies to set up shop in their cities. Published - June 30, 2026 11:27 am IST
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